Your business of one supported by many.

Find clarity, clients, and community, with a team at your side.


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  • “IMMA surpassed all my expectations. It’s been truly insightful, but more than that, the level of collaboration at IMMA is unlike anything I’ve experienced before.”
    Martin Dinnage
    Design Strategy & Innovation Consultant

Meet Sophie

Like many, Sophie was great at her craft, but had no roadmap for business. With IMMA, she skipped months of trial-and-error and swapped second-guessing for structure, accountability, and support.

From overwhelmed to in control: How Sophie built her impact business with IMMA Collective

Apply to IMMA
Lilli Graf sitting on outdoor stairs, smiling into the camera

Elisabeth Graf
Founder of IMMA Collective and strategic design consultant for climate adaptation and resilience

Hello, I’m Lilli

Why did I build IMMA Collective?


I built a six-figure business in nine months, but cracking the climate space and building a steady pipeline took much longer because I didn’t have the right guidance and network.

Running a business of one means wearing every hat — CEO, CFO, CMO. Without support, it gets hard to stay consistent and it gets lonely.

IMMA is what I wish I had back then:

a curated global circle where referrals, insights, and steady opportunities flow.

  • “Lilli really knows the intricacies of setting up as a solopreneur, she imparts so much useful advice.“
    Caroline Harris
    Career Mentor and Strategic Advisor
  • “Lilli translates complexity with ease, brings clarity, insights, and a thoughtful approach to stress-test your offer.”
    Christina Clark
    Founder Workculturati
  • “In December I decided to begin freelancing and in January I landed my first contract – one that you shared!“
    Anna Hutchinson
    Impact Finance Consultant
The IMMA Philosophy

“When we grow together, we create something far more impactful than any of us could build alone.”

To us, a business is like a garden.
Seeds don’t flourish overnight, but with intention, the right conditions, and shared care, growth is inevitable.

We believe you don’t wait to earn support, you get support so you can earn and escape the dry spells between clients.

Because when your work is rooted, clear, and visible, the right opportunities start coming to you.

A personalized journey that meets you where you are

Every solopreneur or founder faces different challenges at different stages. These are the three most common challenges people come to us with, choose the one that fits where you are today.

When your offer isn’t clear

Showing up is hard when you can’t explain what you do.
Content stays in drafts, pricing feels like a guess, and introductions are hard to ask for.

Outcome: A clear offer, sharper positioning, and a visible web presence that gives you the confidence to start conversations that lead to paid, aligned work.



You’re a purpose-driven solopreneur, freelancer, or small business owner who’s still shaping what your work really is.
You’ve got experience, but your offer feels fuzzy — you’re unsure how to explain your value, who to pitch, or what people will actually pay for.
You want clarity and confidence to show up and start getting traction.

Positioning • Messaging • Offer design & testing • Business model & pricing • Visibility & sales foundations


  • A validated offer and ideal-client profile
  • A confident, resonant message that feels authentic
  • A strong online presence (website, LinkedIn, or deck)
  • A simple, sustainable marketing and sales system

When clients don’t come

You know your offer and your audience, but the feast-and-famine cycle keeps you stuck. Relying on luck or referrals makes your pipeline shaky, and outreach feels draining.


Outcome: A steady flow of aligned clients through warm intros, simple follow-up, and systems that make outreach feel natural. not cold.

You already know your offer and who it’s for, but turning that clarity into clients feels hard.
You’re tired of relying on referrals or luck, and you want consistent, values-aligned clients.
You’re craving hands-on, done-with-you support for outreach, lead generation, and sales conversations that feel human.

Relational outreach • Collaborative prospecting • Marketing • Lead magnets • Sales conversations • Follow-up systems • Proposal reviews

  • A repeatable system for finding and winning clients — together, not alone
  • A lead magnet that plays to your strengths and attracts aligned leads
  • A confident, human sales process you actually enjoy
  • A predictable pipeline and lighter business rhythm

When momentum slips

You’ve got traction but doing it solo slows you down. Without rituals and support, visibility fades. Relationships stall. Business development gets buried under client work.

Outcome: Accountability, peer support, and a structure that keeps you visible, connected, and growing, without doing it all alone.

You’ve got traction and clients you love, but keeping visibility and outreach going on your own is tough.
You want a lighter, community-powered way to stay consistent, nurture relationships, and keep your pipeline healthy, even when you’re busy.
You’re not looking for another course, just structure, rhythm, and accountability with peers who get it.

Weekly outreach rituals • Monthly goal setting • Peer accountability • Simple systems for visibility and follow-up.

  • A consistent rhythm for marketing and outreach that nurtures your pipeline
  • A supportive network that feels like a team
  • Tools, resources, and rituals to keep your focus sharp
  • Confidence that your business keeps moving, even when you’re deep in delivery

A Board of Experts,
By Your Side.

IMMA’s Experts in Residence are trusted advisors – seasoned, values-aligned entrepreneurs who’ve been where you are.

They help you see what you might miss, make smarter decisions, and grow with more clarity and confidence.

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Lilli Graf

Business Coach

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Laura Elliot

Operations, Systems & Admin

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Megan Fraser

Leadership & Transitions

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Stefanie Kruse

Websites & Digital Sustainability

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Tereza Litsa

Marketing & LinkedIn

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Alexandra Phipps

Personal Branding

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TBD

Sales

Not a course.
Not a community to chat.
A space to build.

1:1 coaching to fast-track success

Get a tailored path forward based on where you are, and cut weeks of trial and error.

Expert support when you need it

Get personalized answers in office hours or by voice note, so you don’t stay stuck.

Live feedback and accountability

Weekly sessions and reviews keep your work on track and your progress consistent.

Done-with-you marketing and sales

Improve your presence, set up funnels, and get warm intros to aligned clients.

Join a thriving community of purpose-driven solopreneurs who shape their impact-driven businesses.

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Apply to IMMA

Every member is hand-picked.

IMMA isn’t a click-to-join community.

You apply, and we make sure it’s the right fit, for you and for the group.

IMMA is for you if…

  • You’re a freelancer, solopreneur, or founder building a small but mighty business.
  • You want clients who share your values, not just anyone who pays.
  • You’re willing to test, learn, and take imperfect action instead of waiting for perfect.
  • You thrive on collaboration: sharing opportunities, making introductions, and learning out loud.
  • You value structure, accountability, and peer support to stay consistent.
  • You believe in generous reciprocity. When one rises, we all rise.

It’s not for you if…


  • You prefer to work entirely solo and don’t want collaboration or peer exchange.

  • You’re looking for a quick-fix client machine, not a long-term way to grow.
  • You’re building a startup or agency focused on scaling with full-time hires.
  • You want to promote yourself without giving back to the community.
  • You’re stuck in constant scarcity thinking and not ready to build from a place of generosity.

The power of a team, for less than the cost of one client

Your investment depends on the level of support you choose.

From €2,750 for 6 months

Flexible payment plans and scholarships available.

Includes a 10-day money-back guarantee.

Apply to IMMA

Trusted by 40+ solopreneurs

  • “Before IMMA, I felt uncertain about my pivot towards social impact. Now, I have a sense of purpose and am confident in my ability to provide valuable services.”
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    Jeni Miles
    Behavioural Scientist
  • “I’m blown away by all of the materials and workbooks. You are so warm, organized, generous and engaging. Loving this program so far—it’s just what I needed.”
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    Sara Frisk
    Strategy Leader ex-IDEO
  • “I gained so much insight on how to define my offering and how to get in touch with clients. Without IMMA, I would not have gotten that far in such a short time.”
    Headshot of Anna Przygodda
    Anna Przygodda
    Financial Coach & Co-Founder School of Unlearning
  • “I feel much more on top of my finances with help from IMMA and people in it.”
    Joshua Stehr
    Strategic Designer for regenerative change
  • “All the support and tools of IMMA led to the ideal clients, took ALL the pain out of proposals and hitting all the right notes to confidently win them.”
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    Ivor Williams
    Health & Death Care Designer, Founder of Mortals
  • “IMMA has been instrumental to gain clarity for my business. I highly recommend it to any solopreneurs searching for a supportive community – I’ve found mine!”
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    Selma Elouardighi
    Climate Adaptation Consultant
  • “IMMA completely opened my eyes. It helped me refine my offer and gave me the clarity I needed to confidently take the next steps in my business.”
    Headshot of Caroline Harris smiling in a blue patterned blouse
    Caroline Harris
    Career Mentor & Strategic Advisor
  • “In 3 months, IMMA has helped me to grow my business. I went from feeling overwhelmed by all the things “should” be doing to finding ease and joy. Now I’m doing things in ways that actually work for me and feel more aligned from a social impact perspective.”
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    Natalie Tucker
    Leadership coaching, learning design & facilitation
  • “IMMA gave me community and invaluable knowledge on how to set up my business and level up my client work.”
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    Eva Tkautz
    Inclusive Product Designer
  • “I’d credit the courage and clarity I needed to raise my rates entirely to the IMMA sessions and conversations. A jump worth €18,000 on one project alone ”
    Seed Participant
    Strategic Designer
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Is IMMA right for my business?
The answers to all your questions…

IMMA brings together experienced, purpose-driven solopreneurs, consultants, freelancers, and fractional leaders who have 10–25+ years of professional experience and want to build a resilient, values-aligned “company of one.”

Members come from fields such as:

  • sustainability, circularity & climate adaptation
  • social impact, evaluation & nonprofit strategy
  • future foresight, systems change & innovation
  • organizational development & leadership
  • executive, team & transformational coaching
  • marketing, brand strategy, communications & PR
  • service design, UX, product & web design
  • digital strategy, data, tech & AI
  • operations, project management & fractional leadership
  • storytelling, facilitation, content strategy
  • ex-founders, advisors & senior specialists

Geographically, IMMA is primarily Europe (~60%) and the U.S. (~40%), with members across Latin America and Asia. Most work with internationally minded clients.

If you’re a mature professional who values community, collaboration, and a non-extractive way of building a consulting or fractional practice, you’ll fit right in.

Absolutely. IMMA Collective is designed for people who are senior in experience but newer to working independently. Many members spent 10–20+ years in corporate, NGO, agency, or startup environments before building a consulting or fractional practice.

They’re not beginners — they’re experts asking:

  • How do I turn my expertise into a clear consulting offer?
  • How do I get consulting clients consistently?
  • How do I price and package my services?
  • How do I build a pipeline that keeps moving, even when I’m busy?

Two paths tend to work especially well:

Seed

A guided journey to clarify your offer, define your niche, and go to market through real conversations, not endless polishing or second-guessing.

Nurture

Weekly pipeline habits, accountability, and visibility rhythms that help you stay consistent and build a steady consulting pipeline over time.

If you’re experienced but want structure, support, and a sustainable system for finding aligned clients, IMMA is a strong fit.

Yes — many IMMA Collective members are established consultants, advisors, coaches, and fractional leaders who already have clients but want to grow more intentionally.

They typically want to:

  • work with more aligned, mission-driven organizations
  • refine their positioning as the market evolves
  • stabilize or strengthen their consulting pipeline
  • collaborate on bigger, multi-expert projects
  • avoid doing business development entirely alone

For senior independents, IMMA offers:

  • a vetted circle of peers operating at a similar level
  • opportunities to team up on proposals and larger engagements
  • Client Co-Lab, where IMMA becomes your fractional BizDev / marketing / partnerships partner
  • a space to refine ideas, pricing, and strategy with people who understand consulting work deeply

If you want to grow your consulting or fractional practice without sacrificing your values, IMMA gives you the ecosystem to do that.

IMMA helps you build a repeatable system for getting consulting clients not just one-off wins.

Across Seed, Client Co-Lab, and Nurture, we focus on six pillars:

1. Offer clarity & ideal clients

You refine what you do, who it’s for, and why it matters, rooted in real conversations and real demand.

2. Positioning & messaging

You learn to articulate your value in a way senior decision-makers instantly understand.

3. Pricing & packaging

Dedicated sessions help you set confident prices and structure engagements (projects, retainers, fractional roles) that support your lifestyle and goals.

4. Consulting outreach that feels human

You practice relational, consent-based outreach, not spammy tactics, so your marketing aligns with your values.

5. Pipeline rhythms that keep you visible

Nurture provides weekly rituals that help you stay consistent, accountable, and steadily in motion.

6. Warm introductions & door-opening

In Client Co-Lab, IMMA supports you with visibility, introductions, proposal reviews, follow-up structures, and strategic outreach.

We don’t promise specific client numbers. No one can. But we give you structure, skills, support, and opportunities so your consulting pipeline becomes deliberate rather than unpredictable.

Results look different for each person, but there are clear patterns.

Members often:

  • Raise their prices after pricing sessions and peer feedback. One member increased a project fee by €18,000 after a shift in day-rate confidence.
  • Close bigger, better-fit contracts, including five-figure consulting engagements after proposal reviews and positioning support.
  • Land aligned clients faster, sometimes within weeks of refining their offer, updating their presence, and starting consistent outreach.
  • Break the feast-and-famine cycle by building a rhythm of outreach, follow-up, and visibility that keeps their consulting pipeline active.
  • Collaborate on proposals, shared offers, and white papers, opening doors to work they wouldn’t win alone.
  • Feel less alone and more focused, supported by a team-like environment and clear priorities rather than constant reactivity.
  • Avoid building the wrong business, choosing not to pursue paths that lead to burnout or resentment, even if they look impressive from the outside.

At the same time, we’re honest: you own your results.

We can open doors, review your offers and proposals, and support your visibility, but we can’t make anyone hire you. The members who see the biggest shifts are those who show up consistently, run experiments, and ask for help when they get stuck.

MMA is not a gig platform, not a job board, and not a huge open Slack group.

We’re a curated ecosystem for experienced independents and mission-driven organizations who care about impact and collective success.

What sets IMMA apart:

  • Vetted on both sides — solopreneurs and organizations are carefully selected for experience, values, and reciprocity.
  • Senior-only peer group — you join people with 10+ years of experience, not entry-level freelancers.
  • Collaboration over competition — members actively share leads, introductions, tools, and what actually works.
  • Warm intros instead of cold applying — especially through Client Co-Lab and our work with mission-driven organizations.
  • Focused on purpose-driven work — many members work in sustainability, climate, systems change, or social innovation, but this is not a beginner “how to get into impact” space.
  • Support for building a consulting business, not just “finding gigs” — across Seed, Nurture, and Client Co-Lab, the focus is on offers, positioning, pipeline, and long-term relationships.

If you’re looking for quality over volume, collaboration over competition, and depth over noise, IMMA will feel different from anything else.

Investment levels vary depending on the path you choose and the level of support you want.

For independents (consultants, solopreneurs, freelancers, fractional experts):
Nurture

Peer support, consulting pipeline rhythms, weekly habits, curated events, and community.

Seed

A structured journey (expert support + peer support) to clarify your niche, design your offer, and build your go-to-market foundations.

Client Co-Lab

A high-accountability, hands-on partnership where IMMA acts as your fractional business-development and visibility partner.

Pricing is shared transparently during the application process or on the relevant program pages so you can make an informed decision with full context.

What all paths include:

  • access to IMMA’s vetted, senior community
  • visibility, opportunity sharing, and warm intros
  • weekly or monthly business-development rhythms
  • curated workshops, tools, and templates
  • accountability and support structures

IMMA is intentionally curated to protect the quality, generosity, and trust inside the community.

Here’s how it works:

  1. Explore IMMA
    Join a live Explore IMMA session to understand how the ecosystem and different paths work, and to ask questions.
  2. Apply to join
    You share your experience, focus areas, current situation, and what you’re looking for.
  3. 1:1 conversation
    We speak with every prospective member. There is no automated screening or “pay and get in.”
    We check for mutual fit, including whether Seed, Nurture, Client Co-Lab, or another path (or none) is right for you.

We typically look for:

  • 10+ years of professional experience
  • clear subject-matter expertise and a strong track record
  • maturity, generosity, and a collaborative mindset
  • alignment with IMMA’s values: impact, reciprocity, care
  • readiness to show up and own your results

We say no when the fit isn’t right, not because people aren’t “good enough,” but because protecting the right mix is what keeps IMMA valuable for everyone inside.

Ready to get started?

Apply to IMMA

Any more questions?

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