Seed Craft your offering and sign your ideal clients—by design, not by chance

A proven step-by-step process to design, validate, and launch your premium service—all the way to signing your first ideal client.

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“Seed surpassed all my expectations. It’s been truly insightful, but more than that, the level of collaboration at IMMA is unlike anything I’ve experienced before.”

Martin Dinnage

Design Strategy & Innovation Consultant

You want to design a business on your own terms, not let circumstances decide for you

While others seem to have crystal-clear positioning, you’re still figuring out how to make your expertise work for you, not just your clients. Despite years of expertise, you’re wondering:

How do you shape your services so the right people say yes?

Is there even really demand for what you want to offer?

Do any of these sound familiar?

You’re tired of juggling too many projects and want to move beyond trading time for money. You want to be more intentional about what you say yes to.
You’re craving financial stability and consistency. But you don’t know how to build a repeatable offer and a business model to support this.
Your marketing feels scattered because you’re unsure who your ideal clients are. You want to position your services in a way that resonates with the right clients.
Finding clients feels reactive. You’re waiting for opportunities instead of creating them.
You know your work matters, but you’re struggling to clearly communicate its value.

Seed is for you if you’re ready to move from guesswork to intentional design, testing and validating your way to an offering that works.

This isn’t about learning. It’s about doing.

Seed guides you through seven proven experiments to launch your new premium service and sign your next ideal client. Packaged in a 6-month guided journey. By the end of Seed, you’ll have learned a repeatable process and leave with:

A signature offering

A clear, crafted service that aligns with your strengths, an ideal client profile, and the confidence to communicate your value effectively.

An outreach strategy

The skills to attract aligned clients: a client acquisition pipeline, clarity on pricing, and strategies for building strong client relationships.

A network

A supportive peer network that offers ongoing accountability, keeping you focused and motivated as you grow.

More time

Best of all, you’ll avoid months of wasted effort on the wrong business models and gain the clarity to move forward with purpose.

From overwhelmed to in control: How Sophie built her impact business with Seed

Apply for Seed

Skip the guesswork. Follow a proven process.

Get time-tested templates, scripts, and frameworks to hit the ground running without reinventing the wheel. By shortening the path from concept to paying client, you’ll build a business that attracts premium opportunities, long after the program ends.

Module 1: Craft your offering

Gain a clear understanding of your ideal clients and refine your messaging, website, and materials to reflect your value.

Identify your must-haves and guiding values to ensure your work is meaningful and aligned.

Highlight your unique skills and expertise to stand out in a crowded market.

Understand who they are, what they need, and how to articulate the value you offer.

Explore business models and pricing strategies that allow you to thrive financially. Test and refine your offering immediately.

Module 2: Getting clients

Gain a clear understanding of your ideal clients and refine your messaging, website, and materials to reflect your value.

Create a targeted outreach plan to consistently attract and engage the right clients.

Focus on marketing strategies that suit your style and convert interest into paid contracts.

Set your rates confidently and ensure your income covers your needs, so you can worry less.

Build strong, lasting relationships and create a seamless experience that makes clients want to return.

Build your business together and save time

Validate and launch your service with real-world experiments.

Live working sessions to take action

10 interactive sessions to implement key steps, get peer and expert feedback, and refine your business with personalized advice.

6 months of expert support whenever you need it

Bi-weekly office hours for strategic guidance, plus on-demand messaging & voice notes for quick feedback and direction.

Private 1:1 coaching to fast-track success

Three strategy sessions (value: €750) to refine your positioning, make key decisions, and optimize your business model.

Done-with-you setup for your website & sales funnel

Support + templates to launch your online presence, optimize LinkedIn, and build a simple sales funnel to attract and convert clients.

A resource library built for action, not overwhelm

Targeted videos, templates, and guides to save time, eliminate guesswork, and keep you focused.

Stay on track with easy access anywhere

A platform & app to keep everything at your fingertips—so you stay on track, wherever you are.

A thriving community of purpose-driven solopreneurs

An engaged network for collaboration, exchange, and two rounds of accountability buddy matching for extra support.

Money back guarantee

If you show up consistently, follow the process, and still don’t see progress within 60 days, we’ll give you your money back. The only risk? Not taking action.

Join a thriving community of purpose-driven solopreneurs who shape their impact-driven businesses.

Apply for Seed

Trusted by 40+ impact-driven solopreneurs

“Before Seed, I felt uncertain about my pivot towards social impact. Now, I have a sense of purpose and am confident in my ability to provide valuable services.”

Jeni Miles

Behavioural Scientist

“I’m blown away by all of the materials and workbooks. You are so warm, organized, generous and engaging. Loving this program so far—it’s just what I needed.”

Sara Frisk

Strategy Leader ex-IDEO

“I gained so much insight on how to define my offering and how to get in touch with clients. Without Seed, I would not have gotten that far in such a short time.”

Anna Przygodda

Financial Coach & Co-Founder School of Unlearning

“Seed has been hands down the best thing I did in 2024 for myself and for my future.”

Mirona Nicola

Strategic Communication & Transformation Consultant

“Seed has been instrumental to gain clarity for my business. I highly recommend it to any solopreneurs searching for a supportive community – I’ve found mine!”

Selma Elouardighi

Climate Adaptation Consultant

“Seed completely opened my eyes. It helped me refine my offer and gave me the clarity I needed to confidently take the next steps in my business.”

Caroline Harris

Career Mentor & Strategic Advisor

“In December 2023 I decided to begin a freelance career and before January had finished I landed my first contract – one that you shared!”

Anna Hutchinson

Impact Finance Consultant

“Seed gave me community and invaluable knowledge on how to set up my business and level up my client work.”

Eva Tkautz

Inclusive Product Designer

IMMA is among the top 10% of global communities on Circle. We were hand-picked for their exclusive Discover program—selected for our proven ability to transform independent professionals’ practices.

Seed

Your investment for support in a small cohort

2,750 €

Flexible payment plans and scholarships are available.

Apply for Seed

Why you’re ready for Seed

Even if it doesn’t feel that way yet

We hear you—investing in your business while building it feels like a leap. But here’s what makes Seed different: you’re not just collecting more knowledge. We show you how to quickly validate your ideas and land your first ideal client—without waiting for everything to be ‘perfect.’ Many participants even secure their ideal client before the program ends.

You’ll get proven templates, scripts, and frameworks to move fast without second-guessing every step. By streamlining your path from concept to paying client, you’ll create a business that consistently attracts premium opportunities—long beyond the program.

We know this works. If you show up consistently, follow the process, and still don’t see progress within 60 days, we’ll give you your money back.

The only risk? Not taking action.

Apply for Seed

An aerial shot of two women at a table discussing over business templates

Is Seed right for my business? The answers to all your questions…

Seed is for experienced professionals building a service-based consultancy or solo business in the climate and social impact space.

If you’ve been working on your own but haven’t fully defined your offering or aren’t landing the clients you want, Seed will help you get intentional and proactive.
If you’re just starting out and want to avoid common mistakes, we’ll guide you to build a sustainable business from day one.

Our participants have included designers, coaches, marketing experts, and sustainability professionals—many with 10+ years of experience. What they share is a commitment to kindness, ambition, and a belief in mutual support and reciprocity.

Seed is a structured course designed to help you craft, test, and launch your value proposition. It’s perfect if you’re looking for clarity on who you serve and what you offer.

Nurture is for those who’ve already defined their offering and want to focus on finding clients and maintaining consistent momentum. It provides the structure, accountability, and support to build and nurture relationships, stay top of mind, and maintain a healthy pipeline of opportunities.

Many participants start with Seed to create a strong foundation, then join Nurture to keep growing and thriving.

Study In Science reported that ‘52% of self-paced participants never engage with course materials. That’s why our live sessions are a core part of Seed—they’re your space to get feedback, connect with others, and stay accountable.

Most participants are based in Europe and the US, so sessions are scheduled at times that work for both: typically afternoons or evenings in Europe and mornings in the US.

All sessions are recorded and supported by short videos and a workbook with exercises to fast-track your progress.

Express your interest to receive exact dates and times for the upcoming cohort.

Yes, we offer two seats per cohort at a reduced rate of 70% off for BIPOC independents based in the Global South. This brings the cost to: €825 for the 6 month program.

We don’t offer free seats because we’ve found that the commitment level is not the same. Our priority is ensuring participants make meaningful progress and fully engage with the program.

If you’d like to apply for the reduced rate, please indicate this in the comments section of the application form.

Yes. If you show up consistently, follow the process, and still don’t see progress within 60 days, we’ll give you your money back.

To make the most of this program, we ask that you:

Show up for the weekly sessions and actively participate.
Complete the tasks we work through together.
Block out at least 4 hours per week to focus on your business.

Consistency is key—dedicating time and energy will help you see results faster. Life happens, and progress might sometimes slow, but staying committed will ensure you make meaningful strides toward your goals.

Ready to get started?

Apply for Seed

Any more questions?

Not sure what’s right for you?

Take our free 2-minute quiz to reflect on which season of business you’re in, discover the type of support that matches your needs, and see if IMMA’s aligns with your journey.

No pressure, no sales. Just a way to reflect on where you are and what you need next.

Take the Quiz

Lilli Graf sitting on outdoor stairs, smiling into the camera

Elisabeth Graf
Founder of IMMA Collective and strategic design consultant for climate adaptation and resilience

Meet your Guide

Hi, I’m Lilli, founder of IMMA Collective.

I spent years building offerings for big and medium-sized companies. Five years ago, I went solo and hit six figures in my first nine months. I’ve adapted what I learned to help solopreneurs in the impact space, guiding them to create offers that align with their values and get them to market.

I’ve supported more than 90 solopreneurs in building sustainable, impact-driven businesses. Through the Seed program alone, I’ve guided over 40 professionals in crafting their premium services and landing their ideal clients.

“Lilli really knows the intricacies of setting up as a solopreneur, she imparts so much useful advice.“

Caroline Harris

Career Mentor and Strategic Advisor

“Lilli translates complexity with ease, bringing clarity, insights, and a thoughtful approach to stress-test your offer.”

Christina Clark

Founder Workculturati

“In December I decided to begin freelancing and in January I landed my first contract – one that you shared!“

Anna Hutchinson

Impact Finance Consultant

Prefer more personalized guidance?

Sometimes cohort timing doesn’t align with your schedule, or you might benefit from more personalized attention. That’s why we offer hands-on, one-to-one support to a select few clients who want to fast-track their progress.

Explore intensive 1:1 support from experts who specialize in impact-driven solopreneurship.

Explore 1:1 support

Seed Craft your offering and sign your ideal clients—by design, not by chance

You want to design a business on your own terms, not let circumstances decide for you

Plant the right seeds for your business