Seed Craft your offering and sign your ideal clients—by design, not by chance

A step-by-step process to design, validate, and launch your premium service—all the way to signing your first ideal client.

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“Seed surpassed all my expectations. It’s been truly insightful, but more than that, the level of collaboration at IMMA is unlike anything I’ve experienced before.”

Martin Dinnage

Design Strategy & Innovation Consultant

You want to design a business on your own terms, not let circumstances decide for you

You’ve got experience. You’ve got the drive. But you’re still asking:

How do I shape an offer people want—without compromising my values?
How do I market and sell in a way that feels good and works?
How do I create stability doing work I care about?

Do any of these sound familiar?

You’re tired of juggling too many projects and want to move beyond trading time for money. You want to be more intentional about what you say yes to.
You’re craving financial stability and consistency. But you don’t know how to build a repeatable offer and a business model to support this.
Your marketing feels scattered because you’re unsure who your ideal clients are. You want to position your services in a way that resonates with the right clients.
Finding clients feels reactive. You’re waiting for opportunities instead of creating them.
You know your work matters, but you’re struggling to clearly communicate its value.

Seed is for you if you’re ready to stop guessing and start testing. We guide you to design a business model, service, and outreach process that works for you.

This isn’t about learning. It’s about doing.

This isn’t about learning. It’s about doing. We co-create a personalized experiment plan with you. Over 3 months, you’ll test and validate your offer through real conversations and simple systems. You’ll walk away with:

A signature offering

A refined service designed around your strengths and clients’ real needs—so you can communicate it clearly and sell it confidently.

An outreach strategy

A relational outreach plan, values-aligned marketing rhythm, and repeatable sales process that feels authentic to you.

Supportive momentum

You’ll join a small, curated group of peers. You’ll share leads, test ideas, stay accountable, and move forward—together.

Time back (and clarity forward)

You’ll skip months of guesswork and uncertainty. Instead, you’ll build a system that works for you, even when life is full.

From overwhelmed to in control: How Sophie built her impact business with Seed

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Skip the guesswork. Build with intentional experiments.

Get time-tested templates, scripts, and frameworks to hit the ground running without reinventing the wheel. By shortening the path from concept to paying client, you’ll build a business that attracts premium opportunities, long after the program ends.

Phase 1: Craft your offering

Gain a clear understanding of your ideal clients and refine your messaging, website, and materials to reflect your value.

Identify your must-haves and guiding values to ensure your work is meaningful and aligned.

Highlight your unique skills and expertise to stand out in a crowded market.

Understand who they are, what they need, and how to reach and resonate with them.

Explore business models and pricing strategies that allow you to thrive financially. Test and refine your offering immediately.

Phase 2: Getting clients

Turn client clarity into strategy—refining your messaging, website, and materials to find, reach, and attract the right clients.

Create a targeted outreach plan to consistently attract and stay top of mind for the right clients.

Focus on marketing strategies that suit your style and convert interest into paid contracts.

Set your rates confidently and ensure your income covers your needs, so you can worry less.

Build strong, lasting relationships and create a seamless experience that makes clients want to return.

Build your business together and save time

Validate and launch your service with real-world experiments.

1:1 coaching to fast-track success

Monthly strategy sessions (valued at €1,050) to craft your personalized plan, make key decisions, and get clear, fast.

Expert support when you need it

Weekly office hours + on-demand voice notes and messaging to unblock you in the moment.

Live sessions to implement, not just learn

Work on your business in real time, with peer and expert feedback to refine what matters most.

Done-with-you marketing & sales set-up

Get support and templates to build your LinkedIn, offer page, and a simple, values-aligned sales funnel to attract and convert clients.

Resources that save time, not add tasks

Targeted videos, guides, and checklists to help you take action—no fluff, just what moves you forward. Get a taste here.

Stay on track with easy access anywhere

Access your sessions, resources, and notes anytime—via desktop or app.

A thriving community of purpose-driven solopreneurs

Join a tight-knit group of values-driven solopreneurs, plus built-in accountability buddy matching.

Money back guarantee

If you show up consistently, follow the process, and still don’t see progress within 30 days, we’ll give you your money back. The only risk? Not taking action.

Join a thriving community of purpose-driven solopreneurs who shape their impact-driven businesses.

Apply for Seed

Trusted by 40+ impact-driven solopreneurs

“Before Seed, I felt uncertain about my pivot towards social impact. Now, I have a sense of purpose and am confident in my ability to provide valuable services.”

Jeni Miles

Behavioural Scientist

“I’m blown away by all of the materials and workbooks. You are so warm, organized, generous and engaging. Loving this program so far—it’s just what I needed.”

Sara Frisk

Strategy Leader ex-IDEO

“I gained so much insight on how to define my offering and how to get in touch with clients. Without Seed, I would not have gotten that far in such a short time.”

Anna Przygodda

Financial Coach & Co-Founder School of Unlearning

“Seed has been hands down the best thing I did in 2024 for myself and for my future.”

Mirona Nicola

Strategic Communication & Transformation Consultant

“Seed has been instrumental to gain clarity for my business. I highly recommend it to any solopreneurs searching for a supportive community – I’ve found mine!”

Selma Elouardighi

Climate Adaptation Consultant

“Seed completely opened my eyes. It helped me refine my offer and gave me the clarity I needed to confidently take the next steps in my business.”

Caroline Harris

Career Mentor & Strategic Advisor

“In December 2023 I decided to begin a freelance career and before January had finished I landed my first contract – one that you shared!”

Anna Hutchinson

Impact Finance Consultant

“Seed gave me community and invaluable knowledge on how to set up my business and level up my client work.”

Eva Tkautz

Inclusive Product Designer

IMMA is among the top 10% of global communities on Circle. We were hand-picked for their exclusive Discover program—selected for our proven ability to transform independent professionals’ practices.

Seed

Your investment for support in a small group

2,750 €

Flexible payment plans and scholarships are available.

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Why you’re ready for Seed

Even if it doesn’t feel that way yet

We hear you—investing in your business while building it feels like a leap. But here’s what makes Seed different: you’re not just collecting more knowledge. We show you how to quickly validate your ideas and land your first ideal client—without waiting for everything to be ‘perfect.’ Many participants even secure their ideal client before the program ends.

You’ll get proven templates, scripts, and frameworks (get a taste here) to move fast without second-guessing every step. By streamlining your path from concept to paying client, you’ll create a business that consistently attracts premium opportunities—long beyond the program.

We know this works. If you show up consistently, follow the process, and still don’t see progress within 30 days, we’ll give you your money back.

The only risk? Not taking action.

Apply for Seed

An aerial shot of two women at a table discussing over business templates

Is Seed right for my business? The answers to all your questions…

Seed is for experienced professionals building a service-based consultancy or solo business in the climate and social impact space.

If you’ve been working on your own but haven’t fully defined your offering or aren’t landing the clients you want, Seed will help you get intentional and proactive.
If you’re just starting out and want to avoid common mistakes, we’ll guide you to build a sustainable business from day one.

Our participants have included designers, coaches, marketing experts, and sustainability professionals—many with 10+ years of experience. What they share is a commitment to kindness, ambition, and a belief in mutual support and reciprocity.

Seed is a hands-on, expert-guided program where we co-create your marketing and sales foundations together. You’ll build a clear, relational outreach plan and set up the essential elements of your client pipeline—so you’re not just clear on what you offer, but how to consistently reach the right people. It’s ideal if you’re ready to launch or reposition a premium service with strategy and support.

Nurture is a community-powered space to keep showing up, stay top of mind, and maintain meaningful client relationships. With structured peer support, shared goals, and optional accountability pods, it helps you nurture the seeds you’ve planted—so you can keep growing with consistency and connection.

Many participants start with Seed to build their outreach strategy, then join Nurture to sustain and deepen it within a supportive community.

Study In Science reported that ‘52% of self-paced participants never engage with course materials. That’s why our live sessions are a core part of Seed—they’re your space to get feedback, connect with others, and stay accountable.

Most participants are based in Europe and the US, so sessions are scheduled at times that work for both: typically afternoons or evenings in Europe and mornings in the US.

All sessions are recorded and supported by short videos and a workbook with exercises to fast-track your progress.

Yes, we offer two seats per cohort at a reduced rate of 70% off for BIPOC independents based in the Global South. This brings the cost to: €825 for the 3 month program.

We don’t offer free seats because we’ve found that the commitment level is not the same. Our priority is ensuring participants make meaningful progress and fully engage with the program.

If you’d like to apply for the reduced rate, please indicate this in the comments section of the application form.

Yes. If you show up consistently, follow the process, and still don’t see progress within 30 days, we’ll give you your money back.

To make the most of this program, we ask that you:

Show up for the weekly sessions and actively participate.
Complete the tasks we work through together.
Block out at least 4 hours per week to focus on your business.

Consistency is key—dedicating time and energy will help you see results faster. Life happens, and progress might sometimes slow, but staying committed will ensure you make meaningful strides toward your goals.

Ready to get started?

Apply for Seed

Any more questions?

Not sure what’s right for you?

Take our free 2-minute quiz to reflect on which season of business you’re in, discover the type of support that matches your needs, and see if IMMA’s aligns with your journey.

No pressure, no sales. Just a way to reflect on where you are and what you need next.

Take the Quiz

Lilli Graf sitting on outdoor stairs, smiling into the camera

Elisabeth Graf
Founder of IMMA Collective and strategic design consultant for climate adaptation and resilience

Meet your Guide

Hi, I’m Lilli, founder of IMMA Collective.

I spent years building offerings for big and medium-sized companies. Five years ago, I went solo and hit six figures in my first nine months. I’ve adapted what I learned to help solopreneurs in the impact space, guiding them to create offers that align with their values and get them to market.

I’ve supported more than 90 solopreneurs in building sustainable, impact-driven businesses. Through the Seed program alone, I’ve guided over 40 professionals in crafting their premium services and landing their ideal clients.

“Lilli really knows the intricacies of setting up as a solopreneur, she imparts so much useful advice.“

Caroline Harris

Career Mentor and Strategic Advisor

“Lilli translates complexity with ease, bringing clarity, insights, and a thoughtful approach to stress-test your offer.”

Christina Clark

Founder Workculturati

“In December I decided to begin freelancing and in January I landed my first contract – one that you shared!“

Anna Hutchinson

Impact Finance Consultant

Prefer more personalized guidance?

Sometimes you don’t need a group—you need focused, expert guidance tailored to you. That’s why we offer 1:1 support for solopreneurs ready to move faster with clarity and confidence.

Explore intensive 1:1 support from experts who specialize in impact-driven solopreneurship.

Explore 1:1 support

Seed Craft your offering and sign your ideal clients—by design, not by chance

You want to design a business on your own terms, not let circumstances decide for you

Plant the right seeds for your business