Seed
Set yourself up for success, and start building your purposeful and profitable solo business.
You don’t have to figure it all out by yourself.
Seed is a two-month interactive programme for individuals who are starting to build their freelance careers.
Gain clarity and take action on our 2-month guided journey
The Seed programme helps you answer the questions we all face when starting out as a freelancer:
Who are my ideal clients, and where can I find them?
Is my approach financially viable?
What unique services can I offer?
How do I juggle client work with marketing, sales, and administration?
Month one
By the end of the first month, you’ll have a clearer definition of your business offering, an ideal client profile, and a set of guiding values - all the raw materials you need to refine your website and start targeted client outreach.
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Around 84% of your future clients will likely come from referrals and networks, so building a business that reflects you and your values is critical. Seed will help you develop your inner compass, identify your must-haves and non-negotiables, and set out your values.
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Using market insights, Seed will help you develop your offering, define your ideal clients and projects, and explore a variety of business models for your solo venture.
Month two
By the end of the second month, you’ll have a complete action plan for finding and attracting aligned opportunities, insights on pricing your work, and strategies to build client rapport - foundations you need to build a business that truly works for you.
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Providing you with invaluable insights and expertise, Seed will help you find and consistently attract opportunities that align with your passion for climate and social impact.
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Seed prepares you for the financial transition of starting a solo venture, providing you with guidance on defining your rates, as well as building a financial safety net.
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Seed will help you adjust to a completely new way of working, giving you proven strategies for building strong client relationships and setting boundaries that improve your work-life balance.
Interested in finding out more about Seed? Submit your details to access the 2024 information pack and learn more about the upcoming cohort.
Seed FAQ’s
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We believe that small groups create more powerful and supportive learning spaces. Therefore, Seed only offers a maximum of 10 places for each cohort.
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Study In Science reported that “52% [of self-paced participants] never even look at courseware.” The live sessions are an important space for you to gather feedback on your business challenges and develop connections with your cohort - the sessions are complemented by IMMA’s self-paced resources.
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Seed is specifically designed for individuals who are:
(1) Considering freelancing as a career choice, and want to think about the transition in more depth.
(2) Freelancing part-time, but who want to transition to a full-time set up.
(2) At the very start of their solo venture.
(3) Are in their first year of business.
Join Seed
So impact maker, are you ready to set yourself up for success and start your solo business? Throughout the programme, Seed provides you with:
Live sessions: Weekly live sessions where we’ll work through bespoke exercises together - offering you a space to get feedback and advice on your solo business.
Workbook & action plan: A detailed workbook filled with video resources, exercises, and time-saving templates that will help you develop an action plan and set-up your solo business.
Networking & peer support: Curated introductions with other members from the IMMA community, and access to the IMMA Circle platform.
The next Seed cohort is starting in June 2024 with a few limited spots.
Your investment 650€.
In December 2023 I decided to begin a freelance career and before January has finished I have landed my first contract - one that you shared!
- Anna -
It really helped me to visualise my future career path and a few days later, I took the leap into a freelance career. Lilli’s guidance helped me to shape my offering, and pushed me to think big.
- Sophie -
It empowered me to design my endeavour with clarity and grace.
- Tess -
Your guide
Elisabeth (Lilli) Graf
Lilli Graf is the Founder of IMMA Collective and is also a solo consultant in the climate adaptation and resilience space. Lilli started freelancing part-time in 2019, facing all the typical challenges associated with the transition, like limited resources and connections.
Lilli grew her practice into a full-time, six-figure, global consultancy and now has the freedom to work from anywhere. With 35+ projects and years of running workshops and teaching since 2015, she has a knack for simplifying complex concepts and accelerating professional growth.
”I am driven by the belief that empowering more individuals to create profitable and sustainable solo businesses can lead to a domino effect of impact.“
IMMA was founded on the belief that freelancing isn’t just a career choice - it’s a path to resilience and independence. But choosing to work for yourself shouldn’t mean that you have to work by yourself.
Why not take our ‘Ready to work for yourself’ free quiz?
Discover your readiness score in two minutes, reveal your strengths and areas for growth, and access personalised results that can fast-track your journey!